Last summer, between the Outer Banks of North Carolina and Montauk Point, New York more than 73,000,000 people spent at least a day on the beach. Most of them, in fact, spent several days on the beach. In New Jersey alone, more than 400,000 seasonal beach badges were sold. Another 15,351,788 people attended major theme parks and sporting events in this same region.

How do we know this? We counted them. Beach attendance was compiled with the assistance of the U.S. Park Service, Park Services of States within the region, municipalities selling beach badges, lifeguard stations, as well as visitor and convention bureaus at the major resorts. The attendance at theme parks was compiled from Amusement Business magazine and the attendance at sporting events from the individual teams and stadiums.

We didn't just count them, either. We studied them. We learned important patterns about their beach vacations. We also learned where they came to the beach from, their marital status, how many children they arrive with, as well as their ages and income levels.

What we have learned is of enormous importance to you - the advertiser.

You can now buy aerial advertising with a tremendous degree of certainty. You have a verified audience that you know will be there whenever your message is flown. Because of the patterns that govern the way people attend the beaches, you have the ability to fly all the right beaches at the right times, whether on a daily basis in some areas and weekends only in others. You have a tremendous audience with great purchasing power and an audience with an ideal demographic profile for a full range of products and services.

This is an audience at play. They are relaxed...either soaking up the sun or enjoying an outing at a theme park or ball game. There are no pages to turn or channels to surf. The sky - clear and uncluttered - is the backdrop for your message to the greatest audience in the world.

We invite you to take a few moments and see for yourself what we have learned about our audience. We have no doubt that after doing so you will see the tremendous benefits that a well-conceived aerial advertising campaign has to offer.

We are the only way to reach this audience. We can and do reach it with the frequency, efficiency and cost-effectiveness that great campaigns require.