MASS MARKETING WITH A TARGET MARKETING VEHICLE

SKYWRITING. This medium will indelibly etch YOUR NAME in the minds of potential customers nationwide. Reach a 71,000,000 audience with Skywriting, at an unbelievable efficiency of $.0163 cost per impression.

There is a whole generation that has never seen skywriting. The opportunity to be “first” to reach your consumer is here.

This vehicle can sell for YOU. Skywriting has always had a weather factor, however, if this medium is utilized with the geographic flexibility that we offer, this negative factor disappears. October weather offers this flexibility in that fast moving mild cold fronts cross the nation from west to east. The ability to “get behind the weather” where clear skies are prevalent, and chase the blue sky from Minnesota to Maine, from Nebraska to New York, and from Texas to DC allow this to happen.

This is a media event. Fronted by a great American hero, the press, print, and electronic media now has a positive news story. Press kits to 5,000 newspapers in 1,364 cities and to 1,600 television stations in 1,364 cities. Free news media avails are abound.

In March of ‘93, when I told CALVIN KLEIN to watch for his Marky Mark ad (a photo sign of the model clad only in his underwear) to appear full-page in one of the world’s most prestigious magazines, the Air & Space Smithsonian Magazine, he laughed. He laughed again, not only was his air ad full page, but also on the cover.

With YOUR plane, and the re-invention of skywriting, you can get megabucks of magazine coverage and do documentaries for TV. I guarantee it.

The sky’s the limit.

Most sincerely yours,

JAMES L. BUTLER, President